Independence
TODO(founder) — Opening: why a page like this exists, and the promise it makes in one sentence.
Our relationship with Ella's Soapbox
TODO(founder) — Disclose plainly that Roll Call is an own brand under the Ella's Soapbox umbrella, and what that does and does not mean for how ingredients are explained.
We never rate, rank, or recommend — including our own
TODO(founder) — State the hard rule for readers: no product scores, no rankings, no alternative-product suggestions, and no special treatment for Ella's Soapbox products. The same ingredient gets the same explanation whoever makes the product.
Makers pay for tooling, never for a verdict
TODO(founder) — Disclose the maker program plainly: a maker can claim their product to add a name, a blurb, and a link, and can pay for tooling (a QR & booth kit, label pre-flights). Say clearly that this is a paid relationship, that the “On the Roll” badge means only “claimed, and the label parses cleanly” — not approved, not verified safe — and that a claimed product’s ingredient explanations, evidence grades, and ordering are byte-for-byte identical to an unclaimed one.
Membership never buys different facts
TODO(founder) — State plainly that membership changes limits only — an unlimited watch list and a higher daily scan ceiling — and never the explanations, the evidence grades, or which ingredients answer. The same ingredient gets the same introduction for a member and a non-member alike. Roll Call takes no money from brands; membership is how readers keep it that way.